Household

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Scott "The Unraveling" 3:00 (USA)

The video is a cautionary tale on how important it is to choose a toilet paper like Scott® 1000 which is valued for its long-lasting benefits.
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Lysol "The Lost Bet" 1:00 (USA)

Alex Rodriguez heads back to the locker room to take on a new role as equipment manager.
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Sephora releases beautiful Christmas ad

This Holiday season, Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us to rediscover the magic of the season through a poe
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Cronin's Quirky New Campaign for Modern Woodman Spotlights Moms (and Cowboys), O Positive's Brian Billow Directs

Modern Woodmen, the company’s first in over 140 years!
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Marks & Spencer Christmas advert

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Want to be an "assvertiser"? Cottonelle is looking for you!

Assvertising is back!
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Philips 'Better Than New' - Retro-futuristic TV campaign for refurbished products.

The ‘Better Than New’ campaign is currently being rolled out in Germany and was launched in outdoor, print, and social media on June 15, 2023.
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Philips, LePub & TOILETPAPER - 'Better Than New' showcases refurbished products in retro-future style.

Philips, a global leader in health technology, today announced the launch of its ‘Better Than New’ campaign to create awareness and traction for Phili
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Wayfair - Escape the catalogue (2023) :40 (UK)

In the battle against the beige and the sea of same that stems from everyone shopping at places like Ikea and following this bland-trend, Wayfair goes
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IKEA middle east - "Proudly the second best" (2023) print & social videos

A delightful and true insight. No matter what you buy for your babies and toddler, you spend at least 50% of the time holding them and helping them.
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Huggies - For All Baby Butts (2023) :30 (USA)

Babies are cute. Dancing, wiggling, and running babies paired with bouncy camerawork and a catchy jingle cranks the cute up to eleven.
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This year marks IKEA’s 45th anniversary in Singapore, and that’s a really long time. TBWA\Singapore celebrate with the worlds longest IKEA pencil.

“As a nod of appreciation to the people who have supported the brand over the years, we thought it would be fun to create some nostalgia with the icon
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Hornbach - Let nature take its course (2023) :60 (Germany)

It's spring again and you know what that means - gardening!
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Laboratoire Gallia - 4th Term (2023) :45 (France)

Laboratoire Gallia - 4th Term - Gallia is the commercial name of Aptamil baby formula in some European markets
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Amazon Prime - "Tache" (2023) :60 (UK)

A teenage girl in her room despairs over her new hair growth, the mustache, and contemplates all the awful ways one can use to get rid of it.
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HORNBACH WERKSTÜCK - The Green Hidaway char - Designed by Front, Built by you (2023)

DIY chain HORNBACH and its new build-yourself WERKSTÜCK edition gives you a seat in nature without leaving your home
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“Downy McBride”

Downy Unstopables - Call Me Downy McBride (2023) :30 (USA)

Turns out that the not-so-secret spokesperson for Downy Unstopables is Danny McBride, who presumably spent weeks sniffing his own hoodies to prove to
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IKEA INFLATION-PROOF Lack table

While inflation is making your eggs more expensive - it's also making IKEA cheaper. "Inflation-proof" campaign from INGO for Al-Futtaim IKEA

Unlike so many other industries, IKEA has such a long-standing and pre-planned production of all their classic furniture, that they don't have to
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Downy Unstopables - SBLVII teaser " I’m Not Doing It Yet" (2023) :30 (USA)

Downy Unstopables Super Bowl Commercial: I’m Not Doing It Yet
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IKEA - The troll - (2023) 2:00 (Canada)

'The Troll' is a two-minute film about a lonely troll and the boy who helps to brighten his life (with an assist from IKEA, of course).
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Sofology - Feel at home / "Once upon a me-time" / "Nothing to-do-list" - printads

Sofology is back with Helena Bonham Carter in its first work created by The Corner London.
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Sofology - Nothing feels like home / Helena Bonham Carter (2023) :30 (UK)

It's an upside-down world as Helena Bonham Carter comes home to her house where everything, including her dog, is upside down.
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Amazon Christmas ad - Joy is made / Snowglobe (2022) 2:30 (UK)

The advert tells the story of a father recreating a life-size version of a treasured snow globe in his garden shed for his child, proving joy is somet
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H. Samuel - Christmas / Unwrap the sparkle (2022) :30 (UK)

So, while everyone wears silly patterned Christmas jumpers from Amazon (what a ludicrous expense)
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Argos ‘They’re coming. Be ready’ (2022) (UK)

Celebrating the welcomed return of fun-loving, chaotic Christmas get-togethers, Argos’s Christmas advert will air for the first time from 5:30pm acros
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Ewii - The Job Interview / Don't go into energy debt (2023) :30 (Denmark)

The Danish government introduced a solution to address the issue of rising energy prices.
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While Iranian women risk their lives protesting the compulsory hijab, Mathem in Sweden runs ads with a hijab-clad model.

Adding a bit of diversity in your ads by choosing models from minorities has been a go-to move by most brands for the past decade, but it's begin
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Very / Very.co.uk - Gifts for all your Christmases (2022) :40 (UK)

There are a lot of Christmases on the way to Christmas. There is ‘early Christmas’, ‘work Christmas’, and ‘birthday Christmas’.
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Waterpik’s New Campaign, Directed by kaboom’s Jordan Brady, Features Joyfully-Obsessed, Oversharing Water Flossers

The campaign is running on a variety of network, cable, connected and OTT TV. 
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Swift creates first campaign for Purple

For too long, society has sent the message that success belongs to the strivers – the midnight oil burners and long-hour loggers sacrificing nights an
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HORNBACH builds the world’s first ‘Sneakerpool', which looks like adidas x 43einhalb ZX 10000 "Joint Path" sneakers.

HORNBACH DIY Store has created the world’s first ‘Sneakerpool'- an XXL pool shaped like a pair of HUGE cult status adidas x 43einhalb ZX 10000 &q
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Sid Lee Paris and PLUM Inspire with Striking New Visual Brand Campaign

In an eye-catching new print, outdoor and digital campaign, Sid Lee Paris and interior design brand PLUM are unveiling a series of cleverly composed
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So, your dog chewed-up your remote? Don't worry - Milk-Bone gives you chewpons.

That thing your dog chewed is now a coupon for Milk-Bone dog treats. A chewed up remote? Table leg? Your kid’s toy?
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Greenweez - "The Community" (2021) :60 (France)

This is so refreshingly hilarious!
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Designed for divorce? This new post-pandemic furniture range breaks up if you do!

FC Home & Deco and Wunderman Thompson Lima present a design innovation that adapts to increasing rates of divorce and flat-sharing among young peo
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HORNBACH Scary Story „Dung in the dark“ (2022) :15 (Germany)

“We see every new campaign as an opportunity to add a new remarkable chapter to the HORNBACH brand book for their customers,” continues Thomas Schnait
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Come to HORNBACH. Before your garden does. (2022) 2:14 (Germany)

Take care of your garden. Or you'd better hide your car keys.
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HORNBACH - Shear fright - (2022) :15 (Germany)

Scary Story „Shear fright“
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Scary story – Der Rechen der Nacht (2022) :15 (Germany)

A horror story with a rake. 
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Jeremy’s Razors - The Greatest Commercial Ever (2022) 3:54 (USA)

Jeremy’s Razors takes a torch to Harry's and Gillette aiming to be the best a conservative man can get.

In an obvious over-the-top parody of DollarShaveClub's "Our Blades Are F***ing Great", Jeremy’s Razors enters the scene.
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“Why The Sheetz Not?” Asks Sheetz’ Bold + Hilarious Campaign

Produced by JOAN Studios and directed by Nina Lee, the spots feature signature original music, sound design and mix by Sonic Union to support the hila
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Amorim Cork Flooring - Walk On Amazing (2021) 2:44 (Portugal)

Portuguese cork flooring company Amorim Cork Flooring releases the brand new ‘Mars’ design and invited former astronaut Scott Kelly to what has to be
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Uber Eats - Don't Eats - (2022) :30 (USA)

Uber wants everyone to know that they also deliver Don't Eats
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BIC EZ Reach Lighter - Snoop Dogg & Martha Stewart / Smoke Turkeys (2022) :30 (USA)

Perfect for candles, grills and so much more!
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Sam's Club - Kevin Hart is a VIP - (2022) :30 (USA)

The comedian Kevin Hart seems convinced that this great Sam's Club app is for him, as. VIP, so that he doesn't have to wait in line.
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Sleep-Eze - Get the Sleep You’ve Been Dreaming Of (2022) :30 (Canada)

Sleep-Eze, Canada’s leading sleep-aid, gets slightly surreal in a new awareness campaign from Fuse Create.
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Kärcher - Matter of fact Vacuum Cleaner - case study (2022)

Vacuum Cleaner
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Ikea "Endlich zu Hause" - says goodbye to Angela Merkel in full page newspaper ad (Germany)

IKEA, the Swedish flat-pack furniture king, says goodbye to Angela Merkel in a full-page newspaper ad that ran in Germany.
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IKEA - CIRKULÄR - (2022) case study (Denmark)

In IKEA Cirkulär you will find products that deserve another chance. They may have had an owner before.
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HORNBACH - It can't be bad. Because it is made by you. (2021) :60 (Germany)

while most of the world is chasing unrealistic standards of perfection, the international autumn campaign of the European DIY store chain HORNBACH ta
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John Lewis' dancing brat advert tears down the house

Shilling insurance can get terribly predictable.
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Ikea - Don't let your furniture wear you out / Time to redecorate (2021) print & video (Saudi Arabia)

I hope this is some sort of witty double entendre of an Arabic idiom or something, as I don't really see the logic here.
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Hotpoint ActiveCare - Billie the Bear (2021) :30 (UK)

Selling their new machine that removes more than 100 stains at just 20°C
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Lowe's "Always Home" (2021) :60 (USA)

I love how this young girl, Rose, opens the ad explaining: "I was born in Hawaii .... but I'm not really Hawaiian.."
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Sofology - Imagination / Helena Bonham Carter (2021) (UK)

Helena Bonham Carter discusses what imagination does in our life, and when we use it - from the way we dress to how we take our tea. 
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EDP Solar Energy - The Square Head / John (2021) :60 (Portugal)

Her husband is so square. Square Square. Square. But she loves him anyway. And hang on, maybe he isn't all that square.
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HORNBACH – Make room for yourself (2021) :45 (Germany)

The difference is that you have to make small things in order to make big things!
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The Zebra Wendell (2021) :30 (USA)

This is Wendell. He lives in a bouncy house.
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Kruger Products and Broken Heart Love Affair Unleash the Scotties®’

Scotties, Canada’s top facial tissue, and creative shop Broken Heart Love Affair have unleashed a new campaign, which will mark the first brand campai
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Lowe's - Home to many possibilities (2021) :60 (USA)

This anthem spot for Lowe's has lots of details in the many rooms
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Huggies - “Welcome to the World, Baby” (2021) :30 (USA)

Huggies welcome babies to the world and says that football will make sense later. How much later? I still only understand the ads!
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Procter & Gamble - Come Clean to close the Chore Gap (2021) :30 (USA)

P&G want you to share the chore load, and demonstrate how it's done.
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ScottsMiracle-Gro - Lawn Celebrities / Keep Growing (2021) :45 (USA)

John Travolta and his daughter Ella dance on the lawn as Martha Stewart trims the hedges.
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Tide - The Jason Alexander Hoodie (2021) :60 (USA)

Here's a quirky way of getting a celebrity into your Superbowl spot - print him on a shirt!
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Gardena: Passion for Life - Garden Flower Bugs (Austria)

Gardena: Passion for Life
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Domclick - The King and his fortress (2020) :30 (Russia)

LEO BURNETT MOSCOW AND DOMСLIСK TOLD US HOW TO FIND AND BUY YOUR OWN “FORTRESS” In Russian they say “My home is my fortress”, much like the English id
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Etsy - "Bow Ties, Blankets, and Mugs" (2020) :30 (USA)

A third ad in "gift it like you mean it" shows us how personal gifts can be, when you find them on Etsy.
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Argos - An Evening with AbracaDaisy & The Incredible Lucy / Christmas (2020) 2:00 (UK)

This year, the magic of Christmas is captured by two sister’s dreams of becoming master magicians, and after they circle a simple box of tricks, we wi
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Plenty - Love Hurts / #Xmess (2020) :90 (UK)

Plenty #Xmess
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Lucky Helps JCPenney Deliver Holiday Wishes For Joy, Comfort & Peace

JCPenney brings a welcoming, joy-filled celebration of the holidays in a new spot where families embrace the spirit of the season with loving and pl
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TK Maxx Xmas 2020 - The Lil' Goat

TK Maxx - The Lil' Goat / Designer (2020):30 (UK)

TK Maxx Xmas 2020 - The Lil' Goat
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Stick.se suggests fly swatter for Pence in topical ad

Clever topical ad to bring attention to Nordic pest control brand Stick.se
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Clas Ohlson - Doll's daily adventures (2020) :30 (Sweden)

In his latest integrated campaign, Clas Ohlson - Swedish retail chain - encourages you to repair instead of throwing away.
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VAHINÉ - Halfppy BDAY Half Birthday candles - celebrate your half years (2020) (France)

Children have always told us that half years are also important to them. And yet, until now there was no way to really celebrate it.
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HERMÈS - "Objects for interior life" by Christopher Anderson (2020)

Christopher, in collaboration with the creative director fabien mouillard from Publicis & Nous brought the collection to a new level and delivered
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Amazon - Smile More (2020) (USA)

Everyone in this spot is hurrying along with their day, when the Amazon app alerts them to something that they need which is on a special price.
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HORNBACH – It seems impossible. Until you do it. (2020) 45 (Germany)

No matter how big the challenge, HORNBACH shows that you can make it if you just start.
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IKEA Bahrain pulls a fast one with "bad translation" of their signage.

Ikea Bahrain has pulled as fast one on everyone - or just saved face after a huge mistake. You be the judge, either way it was all over social media.
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Kroger - "Unapologetically Human" - (2020) :90 (Canada)

Toronto ON and Montreal QC, August 17, 2020 -- Kruger Products L.P.
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GEICO Insurance - Aunt Infestation (2020) :30 (USA)

This ads humorous tone feels a little inspired by recent Progressive ads weirdness, and very inspired by Alyssa Limperis' skits of her mother.

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